About us
Hands-on support
Write one or two paragraphs describing your farm products or services. To be successful your content needs to be useful to your readers.
Start with the grower – learn what they need and deliver it well.
Enter in a new world
Write one or two paragraphs describing your farm products or services. To be successful your content needs to be useful to your readers.
Start with the grower – learn what they need and deliver it well.
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Meet our team
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves staying hands-on, guiding crop planning, farm operations, and customer service strategies.
Mich Stark
Chief Operations Officer
Mich thrives on practical challenges. With years of experience in farm operations, he has helped the business grow stronger, more efficient, and ready for the future. Mich is one of our best minds.
Aline Turner
Chief Technical Officer
Aline is one of those rare people who truly loves what she does. She mentors 100+ in-house agronomists and supports a community of growers across the country.
Iris Joe
Chief Financial Officer
Iris, with her international experience, helps us make sense of the numbers and improve them. She is driven to deliver results and brings sharp commercial insight to help the business grow.